Shopping for female Elves was, quite possibly, one of the most difficult events a man could face. Especially when it was shopping for a nice gift to aid and accompany apology.
The first question that you always had to ask was "is this thoughtful enough", the answer was usually a resounding "no" followed by an incredible amount of over-thinking. If you could get past that, the second was always "am I going to look like I'm kissing ass," which always seemed to be a resounding "yes", inevitably starting the process back over again. The "will she like it"s and buyers regret came much later.